I help clients enhance their communication, decision-making and sales skills, using behavioural economics and psychology. My favourite definition of Behavioural Economics is “how real people make real decisions in the real world.” We all make mental short-cuts. Our minds play tricks.
I give over 50 talks a year around the world. These include keynote conference speeches and internal team training. My audiences and clients range from investors to doctors to lawyers to entrepreneurs.
1983 - 1986 : Cambridge University
1986 - 2003 : Schroders
2003 - 2007 : PIMCO
2007 - 2013 : Goldman Sachs
2014 - present : Paul Craven Partners Ltd
Take a few seconds to look at this extraordinary illusion which is the basis of the logo for Paul Craven Partners Ltd
Let me add some ‘FIRE’ into your business or conference
I am a keynote conference and after dinner speaker, covering topics such as decision making, investment and sales, all from a behavioural and psychological perspective. Understanding how real people make real decisions in the real world.
As a founding partner of the Cialdini Institute, I am certified to teach Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion.
As a member of the exclusive Magic Circle, I know better than most how your mind plays tricks!
“Paul’s superb content, combined with captivating examples and practical exercises and his energetic, engaging and fun delivery style make for a “lethal” combination. He does not simply educate his audience—he inspires them. The insights you get out of his talks are valid and useful not only in business but in our personal lives as well. I recommend him wholeheartedly and enthusiastically.”
Costas Markides, Professor of Strategy and Entrepreneurship, London Business School
“Imagine a TED talk delivered by Derren Brown...”
The Masterclass teaches the rare application of behavioural methodology to the world of business, improving and enhancing your sales and communication techniques with prospects and clients.
The Masterclass is based upon a combination of three things: my 30 years of sales and marketing experience with Schroders, PIMCO and Goldman Sachs (successes and mistakes!), my love of behavioural economics and psychology, as well as my interest in helping take ideas and people from good to great.
My ‘value-added’ comes in improving and enhancing your team's spoken and written sales communication with prospects and clients.
Every Masterclass is bespoke to the client but there are three areas on which I typically focus, from a behavioural and psychological perspective.
Improving Sales Skills
Enhancing Presentations
Building Client Relationships
Whereas Masterclasses are suitable for small or large teams, I also offer training for individuals. My 1 to 1 personalised coaching course is designed to improve your confidence and skill relating to presentations and public speaking.